When I signed on to manage marketing for the Support the Last Resort fundraising campaign for the Snohomish County Helicopter Rescue Team, Twitter messaging became a primary tool used to broaden our base.
Here are a few examples:
Outside in Aspen is a celebration of backcountry adventures. The goal of this banner was to create buzz about the event and the involvement of Eddie Bauer First Ascent athletes Melissa Arnot, Jake Norton, Chris Korbulic and Ben Stookesberry.
Everyone needs help with recovery after workouts, but Parkinson’s adds a special twist to the mix of your options. Recouping your stores of glycogen — responsible for performance in the gym and beyond — is commonly achieved by consuming carbs and protein within 30 minutes post-workout, but but then there’s the issue of protein not playing well with levodopa a.k.a. Sinemet, and thus having to time delivery of that drug so that it works when needed. Fortunately, medical professionals advise taking levodopa 30-60 minutes before meals, so even if you took that drug right before a class, you would be safe having a post-workout recovery snack after class.
Here are some suggestions:
Usually, you want to consume protein (0.2-0.4g/kg, or about 13.6-27.2g for someone who weighs 150 pounds) and carbohydrates together (around 0.8g/kg, or about 54g for someone who weighs 150 pounds) to stimulate an endogenous insulin release that replenishes glycogen stores.
What are some snacks or meals that could accomplish this?
1/2 c Trader Joes Organic Hemp Protein Powder
1 c Trader Joes Vanilla Flavored Coconut Milk
1/2 c blueberries
1 T Trader Joe’s Almond Butter Raw Crunchy Unsalted
Mix in your blender then stash in a Thermos so you have it available right after class.
1/2 can water-pack tuna
2 handfuls (1 cup) of crushed whole grain crackers
Add mustard or pickle relish for a bit more flavor, but be aware that these can up your sodium intake for the day.
2 whole eggs
1 egg white
1 c chopped vegetables — consider spinach, onions, mushrooms and peppers
Scramble and serve!
1 cooked chicken breast
3/4 cup of diced sweet potato
3/4 cup of diced apples
Cinnamon, salt and pepper to taste
Saute with olive oil.
The easy-to-pack, breakfast-for-dinner and chicken and sweet potato hash recipes have been adapted from this post-workout meals story by Justin Grinnell CSCS to better meet the needs of my clients and other people with Parkinson’s.
You’ll note that I have focused on recipes without dairy. The reason? Local Parkinson’s expert and naturopath Dr. Laurie Mischley quotes three studies that identified dairy as a risk factor for developing Parkinson’s, and regularly recommends vegan or dairy-free diets for people who already have Parkinson’s.
Sleeping soundly is an experience that is lost to many people with Parkinson’s. But there are all-natural options – especially important when you’re already juggling bottles and bottles of meds.
Dr. Sara Gottfried is a physician who has spent years exploring the impact of hormones on health, who has discovered lifestyle hacks – instead of drugs – that can help turn around a system out of balance.
In this article, she offers three tools for getting more zzzzzs, including a simple, five-step breathing technique.
Still not in dreamland? Check out these thoughts from sleep expert Shawn Stephenson about how environment and exercise can keep you wired and awake instead of soothed and sleepy.
(Originally published at Rock Steady Boxing Seattle).
Leading Edge Kickboxing wanted to build their student base via social media and email messaging. This campaign was designed to re-introduce the school to people who had visited once, but hadn’t committed to ongoing training. The promotion gave them the chance to try more martial arts and bootcamps via three days of unlimited classes, with the idea that one (or more) of them might be the perfect fit for their fitness, martial arts and/or self-defense goals.
Brad brought me onboard to manage Facebook messaging in the final weeks of his campaign, to drive home key points about how his platform, that differed from those of his competitors on topics including transportation, neighborhoods and small business, would be an asset to Seattle citizens.
These improvements in Facebook messaging resulted in a 337% increase in monthly active users, 387% increase in visits and 124% increase in likes within a 3-week timeframe.